Areas of Expertise

We are Digital.

When you have a question, where do you go for answers? The internet.

It is for this reason that a strong online presence in today’s corporate world is crucial. Whether it is your company website, a proprietary app, or a strategy for social media, we provide the path and the plan for execution leading toward success.

Marketing & Execution

What is your corporate mission? What is your vision? Who are you, what are you, and how do you wish to be perceived in the marketplace? How do you communicate your message? What differentiates you from your competitors?

Branding

Your brand is your commitment and promise to your client. Your brand is inherent in your company name, logo, design and it is what differentiates you from your competitors. An effective brand strategy gives you an advantage in your marketplace and defines how you are perceived in it. Identify what it is about your organization that separates you from the rest and make it a focal point in your branding strategy!

Web & Digital Media

A good website reflects your business brand, offers high-quality content and should be easy-to-navigate. Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website. You know your site is strong when it converts guests into clients. If your current site is not generating the sales or sales leads you need, maybe it is time to update your site or look at a new web strategy.

Developing strategies you need to put your idea in motion.

Ever have an idea or a vision but not sure what to do with it? How to monetize it? How to turn it into a business? This is where Level 1 can help you develop a strategy and a path forward, connecting the dots to get it from concept to reality.

Strategy & Business Development

Is your company stagnant? Are you struggling to work at full capacity? Are you struggling to find a way to increase sales or profitability?

The Level 1 team has years of experience in all aspects of business. From retail, to manufacturing, from food service to automotive, from broadcasting to education, from health and fitness to fundraising initiatives. We will take a close look at your operations, your services, your staff, your structure, your online presence and marketing tools and provide a complete analysis. We will then develop recommendations for the organization designed specifically to address the challenges being faced and to reach corporate goals.

Corporate Structure & Systems

Does your company have specific positions with roles clearly identified for each team member? Do each of your employees know exactly what is expected of them? Is there a system in place to monitor, review and record performance and establish goals? Are your employees motivated? Are they incentivized?

Level 1 believes success in business is directly related to structure, and having systems in place to address each and every aspect of the product or service offered. Level 1 will help to implement structure, identify roles and responsibilities for each team member so that the organization can achieve the highest possible return on the investments it makes on its people, its suppliers and infrastructure.

We also believe there is a direct relationship between the company, its employees and the organization culture within. If your company is experiencing high turnover and finding it challenging to attract new candidates for specific jobs, Level 1 can look at ways of addressing those challenges, providing options and solutions to attract sound employees and build a strong and dedicated team leading the organization toward success.

Finance, Income & Cash Management

Can you read a balance sheet or income statement? Are you fully aware of the financial strength of your company? How well is your company doing? Should you be considering expansion or maybe downsizing? We too often find that owners of small or medium size businesses do not grasp their own financial positions. As such, these same owners cannot make sound business decisions on issues related to capital purchases, nor can they effectively plan for expansion. What is your banking and borrowing position? Do you qualify for loans or financing should you wish to expand the business? Do you know?

Level 1 can provide simple tools used to manage a company’s sustainability or help it through expansion phases; whether moving to a new location, buying more equipment, hiring more staff. These are all crucial aspects in a company’s development which need careful planning and execution.

New Product Development

Wanting to increase your offerings? Wanting to diversify your product line? Interested in looking at ways of launching or introducing new products or services?

Business needs to keep growing. When a business doesn’t evolve, it becomes stagnant and eventually hits the inevitable wall. In order to lead in your field, you need to be a step ahead but need to be calculated in your approach.

Level 1 provides direction on the viability of a new product or service. It provides the branding and marketing tools needed to make it effective and offers the business strategy so that you can launch and manage the new product or service. Level 1 puts in place tools needed to gauge and monitor the success of a new product or service.

Event Management & Execution

Planning an event? Trying to raise funds for a cause? Launching a new product or service but don’t know how or don’t have the bodies within to organize it?

Level 1 has worked for over 30 years in producing events. Whether it be a fashion show to launch a new season, or a motorcycle rally to raise funds for a local charity or hospital, or a gala featuring Tony Bennett, Level 1 can manage, direct, or produce an event from start to finish. This includes negotiating with venues, artists, arranging sound/stage/lighting, silent or live auction, donors, sponsors, ticket sales, right down to the smallest detail.